By analyzing the relevant market environment of pet items, collect, analyze and discuss the current status of the industry, explore Special Database the characteristics and core pain points of user groups, and provide the direction of product development. 2. Industry analysis 2.1 Macroeconomic Analysis (PEST Analysis) PEST analysis refers to the analysis of the macro environment: analyzing the situation faced by enterprises through the four factors of politics, Special Database economy, society and technology. 2.1.1 Politics Politics (1) Gradually liberalize and improve the pet-raising policy From 1980 due to the rabies epidemic.
The Ministry of Health banned dog raising. After 2000, Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other places successively issued relevant policies to guide and standardize pet raising. The pet raising policy Special Database gradually changed from prohibition to conditional release. Image source: iiMedia Research/Data source: National Bureau of Statistics (2) The country is on the rise of the pet industry, and supervision is gradually increasing In Special Database recent years, in order to supervise pet-related industries, the state has issued a series of laws and regulations, and carried out several rectification work to strengthen supervision and regulation.
And promote the orderly and healthy development of the industry (source: Ministry of Agriculture of the People's Republic of China). (3) The state promulgates laws and regulations to strengthen the construction of talent teams Special Database With the rise of the pet industry, there is an extreme shortage of veterinarians, which also restricts the development of the domestic pet medical and pharmaceutical industries. In 2016, the state issued the "Draft for Comments on the National Veterinary Health Development Plan (2016-2020)", which proposed to deepen the reform of the veterinary management system and mechanism, and build a regulatory service Special Database standard system to strengthen the construction of veterinary talents. (Information source: Ministry of Agriculture of the People's Republic of China) (4) In 2019, there were over 90 pet-related.