The goal of outbound marketing is to reach as many people as possible through cold calling, advertising, mail or other proactive marketing techniques that are difficult for consumers to avoid. Some good examples of effective inbound marketing approaches can be seen here: ScreenHunter_1946 Nov 20 10.52 According to Hubspot, an estimated 90% of marketing resources are still invested in outbound activities. If outbound marketing was once the most effective form of marketing, inbound marketing is quickly taking its place. The decline in popularity of outbound marketing is largely due to the rise of social media, which allows brands to take advantage of “real-time” marketing. Advertising Continue reading below Inbound marketing first gained traction in online search.
Social media further boosted its rapid fax list growth. As people spent more time on the internet, it made sense to advertise there. Google and Facebook have been the biggest beneficiaries of this trend. When you create well-optimized content, you have the ability to organically reach people who are genuinely interested in what you have to offer. Also, pay-per-click ads have the ability to reach your target audience much more effectively than a billboard. Instead of forcing your message to be seen by everyone, inbound marketing encourages customers to come to you. The Inbound Advantage According to Doyen Digital, inbound leads generated by SEO have a 14.6% close rate, while outbound leads have a 1.7% close rate. Why? Inbound leads come from people who made a call or landed on a website. They make purchases and intend to make a purchase.
Outbound leads, on the other hand, end up targeting people who may not have any interest or need for your product. Cold calls, a knock on the door, or a booth at a festival won't be met with the same level of enthusiasm. You searched for them. They may express interest, but it's usually not the same level of interest as someone who has proactively sought you out. Advertising Continue reading below What is the best tactic now? Even though there are many more reasons to practice inbound marketing, it might not be time to ditch outbound marketing altogether. If your budget allows, you should consider mixing inbound and outbound marketing strategies, . In this case, you can run TV and direct mail ads in the new region before launch and then focus on inbound marketing strategies after the official launch date. You can also consider mixing billboard ads with social media offers.