Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the Special leads right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind. But Special leads a lot of marketers don’t think about distribution until the very end.
And though it’s often overlooked, distribution is a critical component of Special leads your strategy—it’s how people are going to see your message. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy. More specifically, you have to consider which digital marketing channels you Special leads should be prioritizing. While there are many to choose from, they can Special leads all be divided into four categories: 1.
Search—The front door to your content Continually stocking your website Special leads with standout content is certainly a priority, but people need to get there to find it. Search engines can be one of the best routes for getting your content is seen—not to mention, one of the cheapest. Over 90% of Google traffic happens on the first page of results, but getting your content to the top can Special leads often be an uphill battle. With search engine optimization (SEO), you can tailor your content to perform better and get closer to the prized first-page position. The process can be as simple as including certain keywords throughout your content.